It began along the lines of thinking of Anne Shirley's classic, over-Pintrest-ed and -Instagrammed line, "I'm so glad I live in a world where there are Octobers," and how I'm glad I live in this particular October, right now, for the first time when I feel like I can actually enjoy this Princeton fall. I'm enjoying it in a way I haven't been able to before--watching the leaves slowly change color, feeling the drop in temperature day after day, witnessing the world unfurl into glory.
And in thinking about Anne Shirley, that delightful, orphaned redhead from Prince Edward's Island (who I know would rhapsodize with me about the raptures of autumn), I thought about an essay I recently read by Jia Tolentino in her book of essays entitled Trick Mirror: Reflections on Self Delusion. There are a few really profound essays in there; two which particularly hit me were her essay on girl literary heroines and how much more appealing they are as people than young adult or adult women literary heroines, and an essay called "Always Be Optimizing," which looks at the way women (in particular, though in no way limited to) are trapped in the cross-hairs of patriarchy, consumerism, the attention economy, and the ways society continues to value appearance and image as related to worth (both character-wise and net-worth-wise). Let's just say it's one of those essays that makes you take a hard look at the ways these systems both benefit and hurt you.
You might think that I might want to talk about the ways how many a childhood (including my own) was shaped by girl literary heroines (Betsy from the "Betsy-Tacy" series, Laura Ingalls from The Little House on the Prairie series, Mary Lennox from The Secret Garden, and, of course, the indomitable Anne-with-an-E Shirley from her eponymous series), but you would be wrong. What I really want to ask is:
Do we think Anne Shirley would have an Instagram account?
And if she did, how would she portray herself and her life?
We'd probably get a lot of pictures of trees. And possibly a lots of Instagram stories centering around shenanigans with Diana.
[I really do think that most of Anne Shirley's feed would be filled with trees, rivers, and lilacs and how everything is beautiful and wonderful and that the world was made for lovers.]
[I think that Princeton needs an Anne Shirley takeover, tbh]
But, in this day and age, we also would probably get a lot of selfies of a young Anne, wanting validation, wanting someone to tell her that her red hair was pretty, wanting to hear affirmation from acquaintances that she was good enough.
I don't know if Instagram would be the best thing for young Anne of Green Gables (but I still think that she would still be fun to follow, especially as she got older). I don't think it would have been good for her because of her obsession of being someone she was not; and I think something like Instagram would have hurt her ability to find out who she truly was, as it would bombard her with a curated vision of the Ideal Woman.
In her "Always Optimizing" essay, Jia Tolentino talks about the idea of the ideal woman--how she is always generic: She always has glossy hair, a fit body, a personal brand, a validating boyfriend or husband, and she is always "optimizing," or, in Tolentino's words, "She takes advantage of technology, both in the way she broadcasts her image and in the meticulous improvement of that image itself. [. . .] Everything about this woman has been preemptively controlled to the point that she can afford the impression of spontaneity and, more important, the sensation of it--having worked to rid her life of artificial obstacles, she often feels legitimately carefree" (64).
But this optimization is not just for successful models or Instagram influencers, and, as Tolentino points out, mainstream/pop feminism hasn't eradicated the idea of the "ideal woman, but rather, has entrenched it and made it trickier. These days, it is perhaps even more psychologically seamless than ever for an ordinary woman to spend her life walking toward the idealized mirage of her own self image. She can believe [. . .] that she herself is the architect of the exquisite, constant, and often pleasurable type of power that this image holds over her time, her money, her decisions, her selfhood, and her soul" (65-66).
I realize I'm now quoting the entire essay. But the ideas Tolentino talks about in this essay--about the dangers of diet culture parading under the different name of fitness/wellness culture; about the companies we devote our time, bodies, and money to in the hopes that they will make us attractive, beautiful, and valued; the questions she poses about what would happen if we could make beauty matter less were on my mind before I read the essay. And after reading the essay, those ideas, arguments, and questions have been percolating in my mind, creating semi-profound thoughts that leave before I can actually write them down and make them stick.
The world that Instagram (and other social media platforms, but especially Instagram because of its hyper-focus on images) creates changes the way I portray myself and affects how I value myself or how I value others. Although Instagram *can* be about community (and there are a few people I follow who do an excellent job of creating those communities), or sharing your life, the people who seem to be most "successful" on Instagram are those who advertise themselves. They commodify experiences, images, and their "brand" for social capital and net gains.
Since that is the successful model, it is also a very seductive model for the rest of us to follow. It's also a model that can make us feel like we have more control over the system than we really do. Because who doesn't want to fit into that perfect, flawless prototype? Many of us do want that. There is power in that. There is power and satisfaction in having an idealized profile picture, to have validation in the forms of "likes," and "loves", and it feels directly related to our worth. And it can give you the illusion that anything can be bought with this power, and that success is an individual endeavor. Can you buy anything you want in this world? Or are there things that shouldn't be bargained for? How much is our soul worth? Our time? Our relationships? If our lives just become ways to optimize ourselves, our looks, our net worth . . . is that really living?
Is beauty all that matters?
There's a scene from the 90's classic, The Swan Princess (a show which I religiously watched as a 5-year-old . . . which might explain a lot about me), in which Princess Odette and Prince Derek--who have been betrothed since their childhood and have this love-hate relationship going on--grow up (by which I don't really know how old they are when they "grow up." Sixteen? Eighteen? Twenty-one? I'm sure neither of them are over twenty-five), and they both realize that they are into each other. We are never really given Odette's reasons for suddenly liking Derek (maybe she thinks he's sensitive now? I really don't know), but we are given Derek's reasons. It's because Odette has suddenly become drop-dead gorgeous.
Derek announces to everyone that it's time to "arrange the marriage," but Odette stops him and asks him why they should get married, to which he replies (with gusto): "You're beautiful!"
"Thank you," Odette replies, "But what else? Is beauty all that matters to you?"
And then Derek makes his worldview perfectly clear by answering, "What else is there?"
[The Swan Princess. Trying to convince young girls that they should choose someone who likes them for more than their looks, but also portrays women with unattainable body standards. /via/]
I think, that for the Instagram world, beauty is and always will be what matters the most. Because even though Instagram does allow for stories and communities, it was created first and foremost for images--for beautiful, creative images, whether of a landscape, or face, or a perfectly-made slice of pizza. And when this drive for beauty meets with advertising and optimization, we enter a world where yes, beauty is all that matters.
Realizing this doesn't mean I won't keep using social media. Or that I don't enjoy curating my digital life or enjoy watching friends curate their own digital lives. Because I do and I will. And this doesn't mean that I am anti-makeup or anti-self care (although I think we need to seriously complicate that term and decide what it means for us personally rather than just what skin care or beauty companies think it should mean for us).
But, I do not agree that beauty should be all that matters to us in our choices--of how we live, how we act, or how we view ourselves or others. And I think it is important for all of us (myself included) to critique our assumptions of beauty, which includes our consumption and social media choices. (I say consumption choices, because isn't that where we are now with social media? We consume each other's lives as they appear on screen, and we consume the products and experiences that are presented to us as the most beautiful, the most affordable, the most needed. And I know I've spent too much money on skin care products and clothes because of these seductive presentations.)
I think this critique is especially needed when social media influencers promote a certain lifestyle as "attainable" when in reality they are promoting dangerous diet culture values, or saying that "I'm just showing my normal life" when no one's normal life includes a part-time live-in nanny so that you can work on promoting your headband shop and personal brand.
This isn't a manifesto. And this is hardly as profound as that moment of clarity I had this afternoon when I knew I wanted to write something about these thoughts swirling around my head, thoughts that will continue to develop. But I can feel those swirling thoughts converging around these questions:
What would your world/worldview look like if beauty mattered less? (Either to you, individually, or to the different societies and communities you belong to?) Or would it matter at all?
P.S. (Almost as important of a question is: What do you think Anne Shirley's Instagram account would look like?)
